We live in a digital world – and so should your business. Digital marketing keeps you in front of your audience even when they aren’t listening to the radio. You can place display banners on our station websites and our stream players. And no, you don’t need to be advertising over-the-air to place an ad on one of our websites.
However, if you’re branding on the radio, our listeners are getting to know you. When they come to our website and see your display ad, they’ll connect it with your on-air campaign for better top-of-mind awareness. It’s a one-two punch.Boswell Media station sites average more than 85,000 visitors per month and more than 250,000 page impressions. Our websites act as a portal to enter contests and engage with the radio station. So, why not have your ad there, too? Banner advertising gives you the opportunity to capitalize on that traffic and increase the frequency of your message. By integrating web advertising into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of customers.
All of our websites are also mobile friendly, and we run mobile-specific banners on our mobile sites. We’re able to target your ads specifically to mobile devices, so you can have a mobile-specific message on phones, and a desktop-specific message on computers.
Unique Ad Placement
Home Page: Averaging more than 25,000 views per month, each of our station home pages are the most popular page on the site. In addition to top, bottom and side ads, the home page has middle advertising positions available between news articles.
Run of Site: Advertising on a station website is not limited to just a single page or position. You ad can rotate on all the main pages giving your message more exposure.
Position Sponsorships: By default, up to 5 ads rotate in each banner ad position. When you sponsor a position, you guarantee your ad is the only one that appears.
Page Takeovers: This is the “next step” to the previous sponsorship. When you sponsor a page “take over”, this means that your business is the only ad that appears on the page in all positions. Page takeovers are normally one-day events and include special on-air promotion throughout the day.
Ad Types and PositionsBoswell Media offers several ad formats and numerous targeted page locations. Consult your sales representative for a complete list of online opportunities, audience counts and targeting locations.
Top/Bottom Leaderboard: This placement is available as a shared space on any station web page. Up to five advertisers rotate randomly in each position. All 5 banners rotate in a carousel-style to ensure they all receive exposure.
Sidebar Slider Ad: Want a large, prominent ad? Sidebar slider ads are similar to the top/bottom leaderboards in that they randomly change position in a carousel. Up to 5 banners will rotate to ensure equal exposure.
Sidebar Static Ad: Want your ad to appear to 100% of all page visitors? A sidebar static ad is the perfect option. Side ads do not rotate like the carousel ads but they do change with each visit (or page refresh). These ads are always visible to every viewer of the page.
Common Ad Sizes
Free Design Service for Online Ads
In order to make online advertising as easy as possible, we offer all advertisers free design of online ads. Our designer can make your ad coordinate with your brand image and website. Simply supply us with your ad copy, web address and any other graphics you want incorporated and our designers will do the rest.