Get The Most From Your Investment
In this advertising age, media changes every day, yet evidence shows that people have never stopped tuning in to radio. When accountability is critical, effective and creative use of radio offers outstanding return on investment.
Radio’s reach and daily presence provide competitive edge
Consumers spend a significant part of their day listening to radio, it delivers higher adult reach than newspaper and TV in all day parts from early morning to early evening. (Source: BBM-RTS Fall 10)
This ongoing, daily presence in the marketplace is key to creating a competitive edge enabling advertisers to stand out amongst the increasing volume of consumer-targeted messages.
Radio’s cost efficiency allows advertisers to be heard not only every day, but multiple times throughout the day. This average frequency is critically important for quickly delivering advertising response – web visits, store traffic, sales, brand recall and intent-to-purchase.
Radio Builds Brand Awareness
- Create ongoing daily presence with high exposure from morning to night everyday.
- Become a part of our listeners daily routines; tuning in to our scheduled news, weather and other great programming.
Radio Gets Personal
Listeners have an emotional connection with their favorite stations and announcers. They tune in regularly, build bonds with on-air personalities and trust the information they hear. Listeners believe their station is speaking directly to them.
Radio engages the listener’s imagination and creates vivid theater of the mind. That’s why radio advertising has the power to penetrate barriers, inspire thought, create action and deliver results.
Radio is Effective Advertising for…
- Generating brand recall in a consumers market.
- Dominating markets with brand recognition.
- Creating strong product awareness and demand.
Win credibility. Stay on top. Increase the bottom line. Whether you’re a media planner or buyer, agency strategist, creative or advertiser, Boswell Media is your resource for local radio advertising support, inspiration, and the tools you need for on-air success.