Like any advertising medium, there’s a “right” way to do radio and a “wrong” way. The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.Boswell Media uses a time-tested, proven process to uncover opportunity within a business, and then write and produce our radio commercials.
Each idea we present will grab the listener’s attention, present the most compelling benefit(s), present an irresistible offer and then rally the consumer with an urgent call to action.
That may sound like a strict recipe for boring radio commercials. And truth be told, our commercials are more likely to deliver substance than flash. But for all the bells and whistles and crazy sound effects you could cram into a radio commercial, the only sound that truly matters is the ringing of the cash register.
Advertise on any of our station websites to continue top-of-mind awareness. Banner Ads provide a visual, clickable ad seen by your targeted demographic. Results are measured two ways:
- Impressions – the number of times the ad was displayed on the screen of a visitor to the site.
- Click-throughs – Impressions that resulted in someone clicking on the ad to go to a web page, coupon, etc. for more information.
Streaming Audio Sponsorship
Sponsor a radio station’s “Listen Live” feature or podcasts for maximum online exposure. Promotional announcements across the station’s website, on-the-air and inside the streaming player, naming you as the exclusive sponsor of this very important service!
Daily repetition with repeat/at-work listeners that tune in every day from work, on-the-road, with a laptop or all over the world, giving you another opportunity to brand your business and keep website traffic constant.
Sponsor various areas of our station websites such as events, videos, photos, stories and more. Or perhaps specific features, news & weather content, and more!
Promotions and Events
Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A great opportunity to influence the consumer’s brand perception of your business is a strong promotion or event sponsorship. You can utilize promotions to:
- Drive traffic
- Generate short term incremental sales
- Enhance brand awareness and recognition
- Create community goodwill
- Create employee buy in and ownership of the brand
- Gain market share from competitors
Some of the Market Radio promotions and events that you can be a part of include:
- Valentine’s Day Cruise
- Country 101 Summer Jam
- Boom 97.7 Spring Auto Show
- Country 101 St. Jude’s Radiothon
- Rock 95.5 Truck Giveaway
- Rock 95.5 Harley Ride to the Coast
- Q-95 Spring Wedding World
- Country 101 Calendar
- And many more.